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Talks On Social, With Hawaii Business Magazine
Posted on 28. Sep, 2009 by Dan Zelikman in Digital, Videos
Social media has been a hot topic as of late, and Hawaii Business Magazine decided to feature the subject in their August issue. Since they were looking for folks who Twittered more than they probably should, I was lucky enough to be chosen for their inside feature story, “Social Networks: You Snooze, You Lose.” Shara Enay and I talked about how businesses need not be intimidated by social, and how the hardest step is getting started.
Everyone is in the same boat right now, that we’re all watching this digital evolution unveil itself one day at a time. But the important thing is that while we watch, we also participate. There are no experts on the subject, only people with opinions, ideas, and probably loud personalities (guilty). So take the first step, find your medium and a voice, and find ways to help your business strive.
2 Responses to “Talks On Social, With Hawaii Business Magazine”
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About Dan Zelikman
First and foremost, I am an explorer of this Earth. I surf waves, climb rocks, & hike trails off the beaten path. I also plan strategy for digital & social marketing using analytics and strong community engagement. Currently playing in Hawaii...
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Anna
29. Sep, 2009
I find it interesting how big companies are torn between using social media while blocking it from the office. What are your thoughts on this?
Dan Zelikman
29. Sep, 2009
Companies have the responsibility of insuring their site information is secure, especially if they are capturing customer information. Although that has to remain a priority, they also have to find ways to incorporate their social influence strategy in the mix. Perhaps a separate secure server is utilized for all social efforts. In a different aspect, education of their employees should be implemented to protect the company brand. The individual employees are an extension of the brand and need to conduct themselves appropriately in the social medium. Hiding from the medium is not the answer.